LOUIS VUITTON, FRENCH FASHION DESIGN FROM ANCHAY

Today, The Grandma has read about Louis Vuitton, the French fashion designer, who was born on a day like today in 1821, and whose brand has become one of the most important presently.

Louis Vuitton (4 August 1821-27 February 1892) was a French fashion designer and businessman.

He was the founder of the Louis Vuitton brand of leather goods now owned by LVMH. Prior to this, he had been appointed as trunk-maker to Empress Eugénie de Montijo, wife of Napoleon III.

Vuitton was born to a family of artisans, carpenters, and farmers. At the age of 10, his mother, a hat-maker, died, and his father followed soon after. Following a difficult relationship with his adoptive stepmother, Vuitton left his home in Anchay in the spring of 1835, at the age of 13.

Taking odd jobs along the way, Vuitton travelled approximately 470 km to Paris. Arriving in 1837, in the midst of the Industrial Revolution, he apprenticed under Monsieur Marechal, a successful boot maker and packer. Within a few years, Vuitton gained a reputation amongst Paris' more fashionable class as one of the city's premier practitioners of the craft.

After the re-establishment of the French Empire under Napoleon III, Vuitton was hired as a personal boot maker and packer for the Empress of France. She charged him with packing the most beautiful clothes in an exquisite way. This provided Vuitton with a gateway to other elite and royal clients, who provided him with work for the rest of his career.

More information: LVMH

In 1854, at age 33, Vuitton married 17-year-old Clemence-Emilie Parriaux. Soon after, he left Marechal's shop and opened his own boot making and packing workshop in Paris. Outside his shop hung a sign that read: Securely packs the most fragile objects. Specializing in packing fashions.

In 1858, inspired by H.J. Cave & Sons of London, Vuitton introduced his revolutionary rectangular canvas boots at a time when the market had only rounded-top leather boots. The demand for Vuitton's durable, lightweight designs spurred his expansion into a larger workshop in Asnières-sur-Seine. The original pattern of the shellac embedded canvas was named Damier.

Vuitton also designed the world's first pick-proof lock. All lock patterns were safely kept at Vuitton's workrooms and registered with the owner's name in case another key was needed.

In 1871, as a result of the Franco-Prussian War, demand fell sharply, and Vuitton's workshop was in shambles. Many of his tools were stolen, and his staff were gone.

Vuitton rebuilt immediately, erecting a new shop at 1 Rue Scribe, next to a prestigious jockey club in the heart of Paris.

In 1872, Vuitton introduced a new line, featuring beige monogrammed designs with a red stripe, that would remain a signature of his brand long after his death in 1892.

More information: EDGAR

There's a lot of baggage that comes along with our family,
but it's like Louis Vuitton baggage.

Louis Vuitton