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| Joaquín Salvador Lavado aka Quino |
Joaquín Salvador Lavado, better known by his pen name Quino is an Argentine cartoonist. His comic strip Mafalda, which ran from 1964 to 1973, is very popular in Latin America and many parts of Europe.
Joaquín Salvador Lavado was born in Mendoza, Argentina, on 17 July 1932. He was called Quino since childhood, to distinguish him from his uncle, the illustrator Joaquín, who helped to awaken his vocation of cartooning at an early age.
In 1945, after the death of his mother, he enrolled and started his studies at Escuela de Bellas Artes de Mendoza. Shortly after, his father died when Quino was 16 years old; a year later he abandoned his studies, with the intent to become a cartoonist. Soon he would sell his first illustration, an advertisement for a fabric store.
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His first humor page was published in the weekly magazine Esto Es, which led to the publication of other works in many other magazines: Leoplán, TV Guía, Vea y Lea, Damas y Damitas, Usted, Panorama, Adán, Atlántida, Che and el diario Democracia.
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| Quino and his creation, Mafalda |
In 1954, his cartoons became regulars in Rico Tipo, Tía Vicenta and Dr. Merengue.
His first compilation book, Mundo Quino, was published in 1963, while he was developing pages for a covert advertising campaign for Mansfield, an electrical household appliance company, for which he created the character of Mafalda.
His first compilation book, Mundo Quino, was published in 1963, while he was developing pages for a covert advertising campaign for Mansfield, an electrical household appliance company, for which he created the character of Mafalda.
The advertising campaign was never executed, which led to the publication of Mafalda’s first story to be published in Leoplán, after this, it started to be published regularly in the weekly magazine Primera Plana, since the director of the magazine was a friend of Quino. Between 1965 and 1967 it was published in the newspaper El Mundo; soon after the first compilation book is published, it starts to be edited in Italy, Spain, due to the censorship, it is tagged as only for adults, Portugal and many others.
After abandoning the story of Mafalda on 25 June 1973, due to a lack of new ideas, according to him, Quino moved to Milan, Italy, from where he continued to create humor pages.
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| Quino and Mafalda |
In 1976, the character Mafalda was chosen by UNICEF to be a spokesperson for the Convention on the Rights of the Child. Mafalda is still translated in book collections. Argentine director Daniel Mallo translated 260 Mafalda strips into 90-second cartoons that aired in Argentina, starting in 1972.
In 2008, by initiative of the Museo del Dibujo y la Ilustración and under the curator Mercedes Casanegra, the company Subterráneos de Buenos Aires created two murals of Mafalda in the estación Perú in the Plaza de Mayo.
In 2009, Quino participated with an original work of Mafalda, created for El Mundo, in the Bicentennial: 200 years of Graphic Humor that the Museo del Dibujo y la Ilustración held in the Museo Eduardo Sívori of Buenos Aires.
Nobody reaches a fortune without convert the others in flour.
Mafalda
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