Showing posts with label The Walt Disney Company. Show all posts
Showing posts with label The Walt Disney Company. Show all posts

Sunday, 15 April 2018

MICKEY MOUSE: THE SYMBOL OF WORLD ENTERTAINMENT

Walt Disney is drawing Mickey Mouse
The Jones are still in Disney World Paris enjoying the magic world of entertainment. Today, the family has met Mickey Mouse, the most popular character of this wonderful saga.

Mickey Mouse is a funny animal cartoon character and the mascot of The Walt Disney Company. He was created by Walt Disney and Ub Iwerks at the Walt Disney Studios in 1928

An anthropomorphic mouse who typically wears red shorts, large yellow shoes, and white gloves, Mickey is one of the world's most recognizable characters.

More information: Biography

Mickey first appeared in the short Plane Crazy, debuting publicly in the short film Steamboat Willie (1928), one of the first sound cartoons. He went on to appear in over 130 films, including The Band Concert (1935), Brave Little Tailor (1938), and Fantasia (1940). 

Mickey appeared primarily in short films, but also occasionally in feature-length films. Ten of Mickey's cartoons were nominated for the Academy Award for Best Animated Short Film, one of which, Lend a Paw, won the award in 1942. In 1978, Mickey became the first cartoon character to have a star on the Hollywood Walk of Fame.

Mickey Mouse in black and white
Beginning in 1930, Mickey has also been featured extensively as a comic strip character. His self-titled newspaper strip, drawn primarily by Floyd Gottfredson, ran for 45 years. Mickey has also appeared in comic books such as Disney Italy's Topolino, MM Mickey Mouse Mystery Magazine, and Wizards of Mickey, and in television series such as The Mickey Mouse Club (1955–1996) and others. He also appears in other media such as video games as well as merchandising and is a meetable character at the Disney parks.

Mickey generally appears alongside his girlfriend Minnie Mouse, his pet dog Pluto, his friends Donald Duck and Goofy, and his nemesis Pete, among others. Though originally characterized as a mischievous antihero, Mickey was rebranded over time as an everyman, usually seen as a flawed, but adventurous hero. 

In 2009, Disney began to rebrand the character again by putting less emphasis on his pleasant, cheerful side and reintroducing the more mischievous and adventurous sides of his personality, beginning with the video game Epic Mickey.

More information: Pop History Dig

Mickey Mouse was created as a replacement for Oswald the Lucky Rabbit, an earlier cartoon character created by the Disney studio for Charles Mintz, a film producer who distributed product through Universal Studios

In the spring of 1928, with the series going strong, Disney asked Mintz for an increase in the budget. But Mintz instead demanded that Walt take a 20 percent budget cut, and as leverage, he reminded Disney that Universal owned the character, and revealed that he had already signed most of Disney's current employees to his new contract. 

Mickey Mouse's silhouette
Angrily, Disney refused the deal and returned to produce the final Oswald cartoons he contractually owed Mintz. Disney was dismayed at the betrayal by his staff but determined to restart from scratch. 

The new Disney Studio initially consisted of animator Ub Iwerks and a loyal apprentice artist, Les Clark, who together with Wilfred Jackson were among the few who remained loyal to Walt. One lesson Disney learned from the experience was to thereafter always make sure that he owned all rights to the characters produced by his company.

Throughout the earlier years, Mickey's design bore heavy resemblance to Oswald, save for the ears, nose, and tail. Ub Iwerks designed Mickey's body out of circles in order to make the character simple to animate. Disney employees John Hench and Marc Davis believed that this design was part of Mickey's success as it made him more dynamic and appealing to audiences.

More information: Time

Mickey's circular design is most noticeable in his ears. In animation in the 1940s, Mickey's ears were animated in a more realistic perspective. Later, they were drawn to always appear circular no matter which way Mickey was facing. This made Mickey easily recognizable to audiences and made his ears an unofficial personal trademark. The circular rule later created a dilemma for toy creators who had to recreate a three-dimensional Mickey.

Mickey Mouse with a renewed version
In 1940 Mickey appeared in his first feature-length film, Fantasia. His screen role as The Sorcerer's Apprentice, set to the symphonic poem of the same name by Paul Dukas, is perhaps the most famous segment of the film and one of Mickey's most iconic roles. 

The segment features no dialogue at all, only the music. The apprentice -Mickey-, not willing to do his chores, puts on the sorcerer's magic hat after the sorcerer goes to bed and casts a spell on a broom, which causes the broom to come to life and perform the most tiring chore—filling up a deep well using two buckets of water. When the well eventually overflows, Mickey finds himself unable to control the broom, leading to a near-flood. 

After the segment ends, Mickey is seen in silhouette shaking hands with Leopold Stokowski, who conducts all the music heard in Fantasia. Mickey has often been pictured in the red robe and blue sorcerer's hat in merchandising. It was also featured into the climax of Fantasmic!, an attraction at the Disney theme parks.

More information: CNN


Mickey Mouse is, to me, a symbol of independence. 
He was a means to an end. 

Walt Disney

Saturday, 14 April 2018

THE JONES VISIT DISNEYLAND IN MARNE-LA-VALLÉE

Marta and Paqui Jones at Disneyland Paris
The Jones are visiting Disneyland Paris in Marne-la-Vallée. They are enjoying with all the characters of this selected club of entertainment. It's a special day for all of them, including The Grandma who has met two lovely old friends, Mary Poppins and Peter Pan, and has remember one of her favourite quotes: Don't grow up. It's a trap!

Disneyland Paris, originally Euro Disney Resort, is an entertainment resort in Marne-la-Vallée, a new town located 32 km  east of the centre of Paris, and is the most visited theme park in all of Europe. It is owned by The Walt Disney Company through subsidiary Euro Disney S.C.A. 

More information: Disneyland Paris

The resort covers 19 km2 and encompasses two theme parks, many resort hotels, a shopping, dining, and entertainment complex, and a golf course, in addition to several additional recreational and entertainment venues.

Disneyland Park is the original theme park of the complex, opening with the resort on 12 April 1992. A second theme park, Walt Disney Studios Park, opened in 2002. The resort is the second Disney park to open outside the United States following the opening of the Tokyo Disney Resort in 1983.

The Jones are visiting Disneyland Paris
Following the success of Disneyland in California and Walt Disney World in Florida, plans to build a similar theme park in Europe emerged in 1972. Under the leadership of E. Cardon Walker, Tokyo Disneyland opened in 1983 in Japan with instant success, forming a catalyst for international expansion. 

In late 1984 the heads of Disney's theme park division, Dick Nunis and Jim Cora, presented a list of approximately 1,200 possible European locations for the park. By March 1985, the number of possible locations for the park had been reduced to four; two in France and two in Spain. Both nations saw the potential economic advantages of a Disney theme park and offered competing financing deals to Disney.

Both Spanish sites were located near the Mediterranean and offered a subtropical climate similar to Disney's parks in California and Florida. Disney had also shown interest in a site near Toulon in southern France, not far from Marseille. The pleasing landscape of that region, as well as its climate, made the location a top competitor for what would be called Euro Disneyland

More information: Disneyland Paris News

However, shallow bedrock was encountered beneath the site, which would have rendered construction too difficult. Finally, a site in the rural town of Marne-la-Vallée was chosen because of its proximity to Paris and its central location in Western Europe. This location was estimated to be no more than a four-hour drive for 68 million people and no more than a two-hour flight for a further 300 million.

Silvia & Cris Jones in Mad Hatter's Tea Cups
Michael Eisner, Disney's CEO at the time, signed the first letter of agreement with the French government for the 20-square-kilometre site on 18 December 1985, and the first financial contracts were drawn up during the following spring.

The final contract was signed by the leaders of the Walt Disney Company and the French government and territorial collectivities on 24 March 1987. Construction began in August 1988, and in December 1990, an information centre named Espace Euro Disney was opened to show the public what was being constructed.

In order to provide lodging to patrons, it was decided that 5,200 Disney-owned hotel rooms would be built within the complex. An entertainment, shopping and dining complex based on Walt Disney World's Downtown Disney was designed by Frank Gehry.

More information: BuzzFeed

With its towers of oxidised silver and bronze-coloured stainless steel under a canopy of lights, it opened as Festival Disney. For a projected daily attendance of 55,000, Euro Disney planned to serve an estimated 14,000 people per hour inside the Euro Disneyland park. In order to accomplish this, 29 restaurants were built inside the park, with a further 11 restaurants built at the Euro Disney resort hotels and five at Festival Disney.

The Grandma with Mary Poppins and Peter Pan
Unlike Disney's American theme parks, Euro Disney aimed for permanent employees, an estimated requirement of 12,000 for the theme park itself, as opposed to seasonal and temporary part-time employees. Casting centres were set up in Paris, London and Amsterdam. 

However, it was understood by the French government and Disney that a concentrated effort would be made to tap into the local French labour market.  

Disney sought workers with sufficient communication skills, who spoke two European languages, French and one other, and were socially outgoing. Following precedent, Euro Disney set up its own Disney University to train workers. 24,000 people had applied by November 1991.

The prospect of a Disney park in France was a subject of debate and controversy. Critics, who included prominent French intellectuals, denounced what they considered to be the cultural imperialism of Euro Disney and felt it would encourage an unhealthy American type of consumerism in France. For others, Euro Disney became a symbol of America within France. On 28 June 1992, a group of French farmers blockaded Euro Disney in protest of farm policies supported at the time by the United States.

More information: Theme Park Touristic

A journalist at the centre-right French newspaper Le Figaro wrote, I wish with all my heart that the rebels would set fire to Euro Disneyland. Ariane Mnouchkine, a Parisian stage director, named the concept a cultural Chernobyl, a phrase which would be echoed in the media during Euro Disney's initial years.

In response, French philosopher Michel Serres noted, It is not America that is invading us. It is we who adore it, who adopt its fashions and above all, its words. Euro Disney S.C.A.'s then-chairman Robert Fitzpatrick responded, We didn't come in and say O.K., we're going to put a beret and a baguette on Mickey Mouse. We are who we are.

Susana & Ana Jones are enjoying the attractions
Topics of controversy also included Disney's American managers requiring English to be spoken at all meetings and Disney's appearance code for members of staff, which listed regulations and limitations for the use of makeup, facial hair, tattoos, jewellery and more.

French labour unions mounted protests against the appearance code, which they saw as an attack on individual liberty. Others criticised Disney as being insensitive to French culture, individualism and privacy, because restrictions on individual or collective liberties were illegal under French law, unless it could be demonstrated that the restrictions are requisite to the job and do not exceed what is necessary.

Disney countered by saying that a ruling that barred them from imposing such an employment standard could threaten the image and long-term success of the park. For us, the appearance code has a great effect from a product identification standpoint, said Thor Degelmann, Euro Disney's personnel director. Without it we couldn't be presenting the Disney product that people would be expecting.

More information: The Telegraph

According to the Disneyland Paris website the theme park's top five attractions are It's a Small World, Space Mountain: Mission 2, Big Thunder Mountain, Pirates of the Caribbean and Buzz Lightyear's Astro Blasters. It's a Small World, located in Fantasyland, takes visitors on a musical tour of world attractions; Space Mountain: Mission 2 is a roller coaster in Discoveryland; Big Thunder Mountain is a mine train roller coaster in Frontierland; Pirates of the Caribbean is located in Adventureland; and Buzz Lightyear's Astro Blasters, located in Discoveryland, was inspired by the Disney/Pixar film Toy Story 2 and features people shooting lasers at targets to earn points.

The park is approximately 1,942 ha, and is divided into two main parks that each hold separate attraction areas within them. The park receives around twelve million visitors a year which makes it the most visited place in Europe.



Supercalifragilisticexpialidocious.

Mary Poppins