LEGO COMPANY PATENTS THE DESIGN OF ITS LEGO BRICKS

Lego

Today, The Grandma is relaxing at home. She has decided to practise one of her favourite hobbies: building a Lego construction. Last Christmas, she received a lot of Lego set games and she has started to build them to celebrate that on a day like today in 1958, the Lego company patented the design of its Lego bricks, still compatible with bricks produced nowadays.

Lego is a line of plastic construction toys that are manufactured by The Lego Group, a privately held company based in Billund, Denmark. The company's flagship product, Lego, consists of colourful interlocking plastic bricks accompanying an array of gears, figurines called minifigures, and various other parts.

Lego pieces can be assembled and connected in many ways to construct objects, including vehicles, buildings, and working robots. Anything constructed can be taken apart again, and the pieces reused to make new things.

The Lego Group began manufacturing the interlocking toy bricks in 1949. Movies, games, competitions, and six Legoland amusement parks have been developed under the brand. As of July 2015, 600 billion Lego parts had been produced.

In February 2015, Lego replaced Ferrari as Brand Finance's world's most powerful brand.

More information: LEGO

The Lego Group began in the workshop of Ole Kirk Christiansen (1891–1958), a carpenter from Billund, Denmark, who began making wooden toys in 1932. In 1934, his company came to be called Lego, derived from the Danish phrase leg godt, which means play well.

In 1947, Lego expanded to begin producing plastic toys. In 1949 Lego began producing, among other new products, an early version of the now familiar interlocking bricks, calling them Automatic Binding Bricks. These bricks were based on the Kiddicraft Self-Locking Bricks, which had been patented in the United Kingdom in 1939 and released in 1947.

Lego Figure & Block

Lego had received a sample of the Kiddicraft bricks from the supplier of an injection-molding machine that it purchased. The bricks, originally manufactured from cellulose acetate, were a development of the traditional stackable wooden blocks of the time.

The Lego Group's motto is det bedste er ikke for godt which means the best is not too good. This motto, which is still used today, was created by Christiansen to encourage his employees never to skimp on quality, a value he believed in strongly.

By 1951 plastic toys accounted for half of the Lego company's output, even though the Danish trade magazine Legetøjs-Tidende, visiting the Lego factory in Billund in the early 1950s, felt that plastic would never be able to replace traditional wooden toys. Although a common sentiment, Lego toys seem to have become a significant exception to the dislike of plastic in children's toys, due in part to the high standards set by Ole Kirk.

By 1954, Christiansen's son, Godtfred, had become the junior managing director of the Lego Group. It was his conversation with an overseas buyer that led to the idea of a toy system. Godtfred saw the immense potential in Lego bricks to become a system for creative play, but the bricks still had some problems from a technical standpoint: their locking ability was limited and they were not versatile.

In 1958, the modern brick design was developed; it took five years to find the right material for it, ABS (acrylonitrile butadiene styrene) polymer.

The modern Lego brick design was patented on 28 January 1958.

More information: History

The Lego Group's Duplo product line was introduced in 1969 and is a range of simple blocks whose lengths measure twice the width, height, and depth of standard Lego blocks and are aimed towards younger children.

In 1978, Lego produced the first minifigures, which have since become a staple in most sets.

In May 2011, Space Shuttle Endeavour mission STS-134 brought 13 Lego kits to the International Space Station, where astronauts built models to see how they would react in microgravity, as a part of the Lego Bricks in Space program.

In May 2013, the largest model ever created was displayed in New York City and was made of over 5 million bricks; a 1:1 scale model of an X-wing fighter. Other records include a 34 m tower and a 4 km railway.

Lego & The X Files (Fox Mulder & Dana Scully)

Lego pieces of all varieties constitute a universal system. Despite variation in the design and the purposes of individual pieces over the years, each piece remains compatible in some way with existing pieces.

Lego bricks from 1958 still interlock with those made in the current time, and Lego sets for young children are compatible with those made for teenagers. Six bricks of 2 × 4 studs can be combined in 915,103,765 ways.

Each Lego piece must be manufactured to an exacting degree of precision. When two pieces are engaged they must fit firmly, yet be easily disassembled. The machines that manufacture Lego bricks have tolerances as small as 10 micrometres.

Primary concept and development work takes place at the Billund headquarters, where the company employs approximately 120 designers. The company also has smaller design offices in the UK, Spain, Germany, and Japan which are tasked with developing products aimed specifically at these markets.

The average development period for a new product is around twelve months, split into three stages. The first stage is to identify market trends and developments, including contact by the designers directly with the market; some are stationed in toy shops close to holidays, while others interview children.

More information: Smithsonian

The second stage is the design and development of the product based upon the results of the first stage. As of September 2008 the design teams use 3D modelling software to generate CAD drawings from initial design sketches. The designs are then prototyped using an in-house stereolithography machine. 

These prototypes are presented to the entire project team for comment and for testing by parents and children during the validation process. Designs may then be altered in accordance with the results from the focus groups. Virtual models of completed Lego products are built concurrently with the writing of the user instructions. Completed CAD models are also used in the wider organisation, for marketing and packaging.

Lego & Star Wars

Lego Digital Designer is an official piece of Lego software for Mac OS X and Windows which allows users to create their own digital Lego designs. The program once allowed customers to order their custom designs with a service to ship physical models from Digital Designer to consumers; the service ended in 2012.

Since 1963, Lego pieces have been manufactured from a strong, resilient plastic known as acrylonitrile butadiene styrene (ABS). As of September 2008, Lego engineers use the NX CAD/CAM/CAE PLM software suite to model the elements. The software allows the parts to be optimised by way of mould flow and stress analysis. Prototype moulds are sometimes built before the design is committed to mass production.

The ABS plastic is heated to 232 °C until it reaches a dough-like consistency. It is then injected into the moulds at pressures between 25 and 150 tonnes, and takes approximately 15 seconds to cool. The moulds are permitted a tolerance of up to twenty micrometres, to ensure the bricks remain connected. Human inspectors check the output of the moulds, to eliminate significant variations in colour or thickness.

According to the Lego Group, about eighteen bricks out of every million fail to meet the standard required. Lego factories recycle all but about 1 percent of their plastic waste from the manufacturing process. If the plastic cannot be re-used in Lego bricks, it is processed and sold on to industries that can make use of it. Lego has a self-imposed 2030 deadline to find a more eco-friendly alternative to the ABS plastic it currently uses in its bricks.

More information: Mental Floss

Manufacturing of Lego bricks occurs at several locations around the world. Moulding is done in Billund, Denmark; Nyíregyháza, Hungary; Monterrey, Mexico and most recently in Jiaxing, China. Brick decorations and packaging are done at plants in Denmark, Hungary, Mexico and Kladno in the Czech Republic. 

The Lego Group estimates that in five decades it has produced 400 billion Lego blocks. Annual production of Lego bricks averages approximately 36 billion, or about 1140 elements per second. According to an article in BusinessWeek in 2006, Lego could be considered the world's No. 1 tire manufacturer; the factory produces about 306 million small rubber tires a year. The claim was reiterated in 2012.

Lego Bricks

Since the 1950s, the Lego Group has released thousands of sets with a variety of themes, including space, robots, pirates, trains, Vikings, castle, dinosaurs, undersea exploration, and wild west.

Some of the classic themes that continue to the present day include Lego City, a line of sets depicting city life introduced in 1973 and Lego Technic, a line aimed at emulating complex machinery, introduced in 1977.

Over the years, Lego has licensed themes from numerous cartoon and film franchises and even some from video games. These include Batman, Indiana Jones, Pirates of the Caribbean, Harry Potter, Star Wars, The X Files and Minecraft.

Although some of the licensed themes, Lego Star Wars, Lego The X Files and Lego Indiana Jones, had highly successful sales, Lego has expressed a desire to rely more upon their own characters and classic themes, and less upon licensed themes related to movie releases.

For the 2012 Summer Olympics in London, Lego released a special Team GB Minifigures series exclusively in the United Kingdom to mark the opening of the games. For the 2016 Summer Olympics and 2016 Summer Paralympics in Rio de Janeiro, Lego released a kit with the Olympic and Paralympic mascots Vinicius and Tom.

More information: ThoughtCo

One of the largest Lego sets commercially produced was a minifig-scaled edition of the Star Wars Millennium Falcon. Designed by Jens Kronvold Fredericksen, it was released in 2007 and contained 5,195 pieces. It was surpassed by a 5,922-piece Taj Mahal. A redesigned Millennium Falcon recently retook the top spot in 2017 with 7,541 pieces.

Lego branched out into the video game market in 1997 by founding Lego Media International Limited, and Lego Island was released that year by Mindscape. After this Lego released titles such as Lego Creator and Lego Racers.

After Lego closed down their publishing subsidiary, they moved on to a partnership with Traveller's Tales, and went on to make games like Lego Star Wars, Lego The X Files, Lego Indiana Jones, Lego Batman, and many more including the very well-received Lego Marvel Super Heroes game, featuring New York City as the overworld and including Marvel characters from the Avengers, the Fantastic Four, the X-Men, and more.

More recently, Lego has created a game based on The Lego Movie, due to its popularity.

More information: Penguin

I am an artist who works with Lego.

Nathan Sawaya

VISIT THE PLAYMOBIL & LEGO FAIR IN EL POBLE ESPANYOL

The Grandma visits Montjuïc

After a 25-hours flight from Auckland with a scale in Dubai, The Grandma is exhausted. The jet lag is killing her and because of this she has decided to leave their English studies during two days, to give enough time to her brain to put it in order and to give enough time to her body to get fit again.

Eli Jones explained her that today was going to there be a great Playmobil and Lego fair in El Poble Espanyol and The Grandma has thought that this visit could be a good way to start to recover herself.

Early, this morning, The Grandma has taken the bus and has arrived to El Poble Espanyol in Montjuïc, one of the most popular Jewish mountains in Barcelona. The Grandma has taken profit of this fair to visit the installations and enjoy with some examples of the Spanish culture in a beautiful place after buying some appreciated figures that she had been searching for a long time.

After remembering Herod lots of times, a cold and necessary beer has been the best Grandma's friend to help her to suffer the unfinished quantity of children who were disturbing, crying, shouting and running, in every one of the activities.

Finally, The Grandma has arrived at home saved, healthy and without any kind of psychological trauma produced by the pack of children.

More information: Barcelona Turisme

The Poble Espanyol, literally Spanish town, is an open-air architectural museum in Barcelona, Catalonia, approximately 400 metres away from the Fountains of Montjuïc.

Built for the 1929 Barcelona International Exposition, the museum consists of 117 full-scale buildings, which recreate Spanish villages. It also contains a theater, restaurants, artisan workshops and a museum of contemporary art.

The Grandma visits El Poble Espanyol

The idea was promoted by the Catalan architect Josep Puig Cadafalch and the project was realized by architects Francesc Folguera and Ramon Reventós, art critic Miquel Utrillo and painter Xavier Nogués. The four professionals visited over 600,000 sites in Spain to collect the architecture to bring together the main characteristics of the peoples of Spain.

The Poble Espanyol has replications of 117 buildings representing Andalusia, Aragon, Asturias, Baleric Islands, Cantabria, Castilla-La Mancha, Castilla y León, Extremadura, Galicia, Murcia, Navarre, Valencian Country, and the Basque Country.  

La Rioja is not present because it was not a region when the museum was designed and built. The Canary Islands are not represented because the four designers could not travel to them for economic reasons.

More information: Poble Espanyol

Playmobil is a line of toys produced by the Brandstätter Group, headquartered in Zirndorf, Germany.

The signature Playmobil toy is a 7.5 cm tall (1:24 scale) human figure with a particular cherub-like smiling face, known as a klicky. A wide range of accessories, buildings and vehicles, as well as many sorts of animals, are also part of the Playmobil line.

Playmobil toys are produced in themed series of sets as well as individual special figures and playsets. New products and product lines developed by a 50-strong development team are introduced frequently, and older sets are discontinued. Promotional and one-off products are sometimes produced in very limited quantities. These practices have helped give rise to a sizeable community of collectors. Collector activities extend beyond collecting and free-form play and include customization, miniature wargaming, and the creation of photo stories and stop motion films, or simply as decoration.

Playmobil was invented by German inventor Hans Beck (1929–2009), who is often called the Father of Playmobil. Beck received training as a cabinetmaker and was also an avid hobbyist of model airplanes, a product he pitched to the company geobra Brandstätter. The owner of the company, Horst Brandstätter, asked him to develop toy figures for children instead.

Murder of Archduke Franz Ferdinand, WWI begins

Beck spent three years from 1971 to 1974 developing what became Playmobil. Beck conducted research that allowed him to develop a toy that would not be too complex but would nevertheless be flexible. He felt that too much flexibility would get in the way of children's imaginations, and too much rigidity would cause frustration.

The toy he came up with, at 7.5 cm tall, fit in a child's hand and its facial design was based on children's drawings, a large head, a big smile, and no nose. I would put the little figures in their hands without saying anything about what they were, Beck remarked. They accepted them right away... They invented little scenarios for them. They never grew tired of playing with them.

The 1973 oil crisis made it possible for Playmobil to be considered a viable product. The rising oil prices imposed on geobra Brandstätter, for whom Beck worked as head of development, demanded that the company turn to products that required less solid plastic material than the hula hoops and other large plastic items the company had been producing.

In 1974, the company put the first sets of knights, Native Americans, and construction workers on show in its display rooms. Initially, visitors were reluctant to accept the toy. Nevertheless, the toy was shown at the International Toy Fair in Nuremberg, which took place that same year. A Dutch firm agreed to buy a whole year's production. By the end of the year, geobra Brandstätter had achieved sales of 3 million Deutschmarks with Playmobil, one-sixth of the company's total sales. Playmobil began to be sold worldwide in 1975, and has remained a popular toy ever since.

Playmobil has been a successful toy line for more than 40 years and they have been a major competitor to Lego toys. Examples of directly competing toys in both their product line are not hard to find. Within the limitations of the Playmobil toy world, the Playmobil toys are usually realistic, and present accurate representations of arms, armor, costumes, and tools from a recognizable time period. Especially notable for their fine attention to detail are the modern construction and city life toys: cars, cranes, fire-engines, trains or boats.

More information: Playmobil

Lego is a line of plastic construction toys that are manufactured by The Lego Group, a privately held company based in Billund, Denmark. The company's flagship product, Lego, consists of colourful interlocking plastic bricks accompanying an array of gears, figurines called minifigures, and various other parts. Lego pieces can be assembled and connected in many ways to construct objects including vehicles, buildings, and working robots. Anything constructed can then be taken apart again, and the pieces used to make other objects.

The Lego Group began manufacturing the interlocking toy bricks in 1949. Supporting movies, games, competitions, and six Legoland amusement parks have been developed under the brand. 

Romans, Egyptians, Greeks and the Far West

The Lego Group began in the workshop of Ole Kirk Christiansen (1891–1958), a carpenter from Billund, Denmark, who began making wooden toys in 1932. In 1934, his company came to be called Lego, derived from the Danish phrase leg godt, which means play well. In 1947, Lego expanded to begin producing plastic toys.

In 1949 Lego began producing, among other new products, an early version of the now familiar interlocking bricks, calling them Automatic Binding Bricks. These bricks were based on the Kiddicraft Self-Locking Bricks, which had been patented in the United Kingdom in 1939 and released in 1947. Lego had received a sample of the Kiddicraft bricks from the supplier of an injection-molding machine that it purchased. The bricks, originally manufactured from cellulose acetate, were a development of the traditional stackable wooden blocks of the time.

The Lego Group's motto is det bedste er ikke for godt which means roughly only the best is the best. This motto, which is still used today, was created by Christiansen to encourage his employees never to skimp on quality, a value he believed in strongly. By 1951 plastic toys accounted for half of the Lego company's output, even though the Danish trade magazine Legetøjs-Tidende, visiting the Lego factory in Billund in the early 1950s, felt that plastic would never be able to replace traditional wooden toys. Although a common sentiment, Lego toys seem to have become a significant exception to the dislike of plastic in children's toys, due in part to the high standards set by Ole Kirk.

By 1954, Christiansen's son, Godtfred, had become the junior managing director of the Lego Group. It was his conversation with an overseas buyer that led to the idea of a toy system. Godtfred saw the immense potential in Lego bricks to become a system for creative play, but the bricks still had some problems from a technical standpoint: their locking ability was limited and they were not versatile.

In 1958, the modern brick design was developed; it took five years to find the right material for it, ABS (acrylonitrile butadiene styrene) polymer. The modern Lego brick design was patented on 28 January 1958.

The Lego Group's Duplo product line was introduced in 1969 and is a range of simple blocks whose lengths measure twice the width, height and depth of standard Lego blocks and are aimed towards younger children.

In 1978, Lego produced the first minifigures, which have since become a staple in most sets.

More information: Lego

We need to give each other the space to grow, to be ourselves, 

to exercise our diversity. We need to give each other space 

so that we may both give and receive such beautiful things as

ideas, openness, dignity, joy, healing, and inclusion.

Max de Pree