Levi Strauss (February 26, 1829-September 26, 1902) was an American businessman, who founded the first company to manufacture blue jeans.
His firm of Levi Strauss & Co. (Levi's) began in 1853 in San Francisco, California.
Levi Strauss was born to an Ashkenazi Jewish family in Buttenheim on February 26, 1829, in the Franconia region of the Kingdom of Bavaria in the German Confederation. He was the son of Hirsch Strauss and his second wife Rebecca Strauss.
At age 18, Strauss travelled with his mother and two sisters to the United States to join his brothers Jonas and Louis, who had begun a wholesale dry goods business in New York City called J. Strauss Brother & Co.
Levi's sister Fanny and her husband David Stern moved to St. Louis, Missouri, while Levi went to live in Louisville, Kentucky and sold his brothers' supplies there. Levi became an American citizen in January 1853.
The family decided to open a West Coast branch of their dry goods business in San Francisco, which was the commercial hub of the California Gold Rush. Levi was chosen to represent them, and he took a steamship for San Francisco, where he arrived in early March 1854 and joined his sister's family.
More information: Levi's
Strauss opened his wholesale business as Levi Strauss & Co. and imported fine dry goods from his brothers in New York, including clothing, bedding, combs, purses, and handkerchiefs. He made tents and later jeans while he lived with Fanny's growing family.
Jacob W. Davis was one of his customers and one of the inventors of riveted denim pants, and in 1871, and he went into business with Strauss to produce blue jeans. The two men patented the new style of work pants in 1873.
Levi Strauss died on September 26, 1902, and was buried in the Home of Peace Cemetery and Emanu-El Mausoleum in Colma, California. He left his company to his four nephews, Jacob, Sigmund, Louis, and Abraham Stern, the sons of his sister Fanny and her husband David Stern.
Levi Strauss, a member of the Reform branch of Judaism, helped establish Congregation Emanu-El, the first Jewish synagogue in the city of San Francisco. He also gave money to several charities, including special funds for orphans. The Levi Strauss Foundation started with an 1897 donation to the University of California, Berkeley that provided the funds for 28 scholarships.
The Levi Strauss museum is located in the 1687 house where Strauss was born Buttenheim, Germany. There is also a visitors centre at Levi Strauss & Co. headquarters in San Francisco, which features historical exhibits.
In 1994, he was inducted into the Hall of Great Westerners of the National Cowboy & Western Heritage Museum.
More information: Levi Strauss Museum
Only they carry the evidence that throughout
the centuries something really happened
among human beings.
Levi Strauss
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