THE COCA COLA COMPANY IS INCORPORATED IN ATLANTA

The Grandma & Claire in Les Corts, Barcelona

The Grandma has gone out today with Claire Fontaine to celebrate the anniversary of the Coca-Cola Company that was incorporated in Atlanta, Georgia, on a day like today in 1889.

The Grandma is a great consumer of this wonderful and exciting drink and she has invited her friends to commemorate this event drinking some Coca-Cola in one of the best places in La Plaça de la Concòrdia, in Les Corts.

Before going out, The Grandma has studied a new lesson of her Elementary Language Practice manual (Grammar 74).

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The Coca-Cola Company is an American corporation, and manufacturer, retailer, and marketer of nonalcoholic beverage concentrates and syrups. The company is best known for its flagship product Coca-Cola, invented in 1886 by pharmacist John Stith Pemberton in Atlanta, Georgia.

The Coca-Cola formula and brand were bought in 1894 by Asa Griggs Candler, who incorporated The Coca-Cola Company. The company -headquartered in Atlanta, Georgia, but incorporated in Wilmington, Delaware -has operated a franchised distribution system since 1889: the Company only produces syrup concentrate, which is then sold to various bottlers throughout the world who hold exclusive territories.

The company owns its anchor bottler in North America, Coca-Cola Refreshments. The company's stock is listed on the NYSE and is part of DJIA, the S&P 500 index, the Russell 1000 Index, and the Russell 1000 Growth Stock Index. 

Old memories of Claire in the Coca-Cola Atlanta HQ

In 1886, pharmacist John Pemberton from Columbus, Georgia invented the original Coca-Cola drink and sold it as a medicinal beverage. Pemberton's bookkeeper, Frank M. Robinson, is credited naming the products and creating its logo.

Robinson chose the name Coca-Cola because of its two main ingredients, coca leaves and kola nuts, and because it sounded like an alliteration. John Pemberton had taken a break and left Robinson to make, promote, as well as sell Coca-Cola on his own. He promoted the drink the best he could with the limited budget that he had and succeeded.

In 1894, American businessman Asa Candler purchased the company from Pemberton's heirs with the intent to advertise and sell it as a beverage to regular consumers. Candler was one of the first businessmen to use merchandising in his advertising strategy.

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By 1895, Coca-Cola was being sold in every state in the union. Coca-Cola’s first ad read Coca Cola. Delicious! Refreshing! Exhilarating! Invigorating!

As of 1948, Coca-Cola had claimed about 60% of the market share. In 1919, the company was sold to Ernest Woodruff's Trust Company of Georgia. By 1984, The Coca-Cola Company's market share decreased to 21.8% due to new competitors, namely Pepsi, being released.

In general, The Coca-Cola Company and its subsidiaries only produce syrup concentrate, which is then sold to various bottlers throughout the world who hold a local Coca-Cola franchise. Coca-Cola bottlers, who hold territorially exclusive contracts with the company, produce the finished product in cans and bottles from the concentrate, in combination with filtered water and sweeteners. The bottlers then sell, distribute, and merchandise the resulting Coca-Cola product to retail stores, vending machines, restaurants, and food service distributors. Outside the United States, these bottlers also control the fountain business.

Delivery Driver Coca-Cola, old memories

Since the early 1980s, the company has actively encouraged the consolidation of bottlers, with the company often owning a share of these anchor bottlers.

The Coca-Cola Company also produces a number of other soft drinks including Fanta, introduced circa 1941, and Sprite. Fanta's origins date back to World War II during a trade embargo against Germany on cola syrup, making it impossible to sell Coca-Cola in Germany. Max Keith, the head of Coca-Cola's German office during the war, decided to create a new product for the German market, made from products only available in Germany at the time, which they named Fanta. The drink proved to be a hit, and when Coke took over again after the war, it adopted the Fanta brand as well.

Fanta was originally an orange flavored soft drink which can come in plastic bottles or cans. It has become available in many different flavors now such as grape, peach, grapefruit, apple, pineapple, and strawberry.

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In 1961, Coca-Cola introduced Sprite, a lemon-lime soft drink, and another of the company's bestsellers and its response to 7 Up.

Tab was Coca-Cola's first attempt to develop a diet soft drink, using saccharin as a sugar substitute. Introduced in 1963, the product is still sold today, although its sales have dwindled since the introduction of Diet Coke.

While not necessarily having naming rights to anything in all locations, the company does sponsor and provide beverages in many theme parks, usually in an exclusive capacity. This includes the Walt Disney Parks and Resorts, Merlin Entertainment, Universal Parks & Resorts, Six Flags, Cedar Fair, and SeaWorld Entertainment which are six of the nine largest theme park operators worldwide, it is unknown whether OCT Parks China, the Chimelong Group, or Fantawild, the fourth, seventh, and eighth largest theme park operators respectively, use Coca-Cola.

The company also directly sponsors, with naming rights, the Coca-Cola London Eye and the Coca-Cola Orlando Eye.

More information: Coca-Cola Company

There are things in American culture that want to wipe the class distinction. Blue jeans. Ready-made clothes. Coca-Cola. 

Leslie Fiedler