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| Arriving to Carlsberg brewery, Copenhagen |
Neus Watson was found yesterday evening with symptoms of hypothermia in the Nyhavn canal in Copenhagen- the local police reported. She is fine. She is alive. This is the most wonderful news that The Watsons could receive after some hours of deep anguish.
The Grandma wanted to visit the Lego factory because she is a great fan of its products but after this news, The Watsons have decided to visit the Carlsberg factory to celebrate Neus is fine, drinking as beer as their bodies resist. At night, they are going to come back to Barcelona. They will have enough time to sleep during the flight but know it is time to celebrate life.
Carlsberg A/S is a global brewer. Founded in 1847 by J. C. Jacobsen, the company's headquarters is located in Copenhagen, Denmark. Since Jacobsen's death in 1887, the majority owner of the company has been the Carlsberg Foundation.
The company's flagship brand is Carlsberg, named after Jacobsen's son Carl. It also brews Tuborg, Kronenbourg, Somersby cider, Russia's best-selling beer Baltika, Belgian Grimbergen abbey beers, and more than 500 local beers.
The company employs around 41,000 people, primarily located in Western Europe, Eastern Europe and Asia.
Carlsberg was founded by
J. C. Jacobsen, a philanthropist and avid art collector. With his
fortune he amassed an art collection which is housed in the Ny Carlsberg
Glyptotek in central Copenhagen. The first brew was finished on 10
November 1847, and the export of Carlsberg beer began in 1868 with the
export of one barrel to Edinburgh, Scotland.
Some of the company's
original logos include an elephant, after which some of its lagers are
named, and the swastika, the use of which was discontinued in the 1930s
because of its association with political parties in neighboring
Germany.
More information: Carlsberg
Jacobsen's son Carl opened a brewery in 1882 named Ny (New) Carlsberg forcing him to rename his brewery Gamle (Old) Carlsberg. The companies were merged and run under Carl's direction in 1906 and remained so until his death in 1914.
Jacobsen set up the
Carlsberg Laboratory in 1875, which worked on scientific problems
related to brewing. It featured a Department of Chemistry and a
Department of Physiology. The species of yeast used to make pale lager,
Saccharomyces carlsbergensis, was isolated by Emil Christian Hansen at
the laboratory in 1883 and bears its name; this was shared freely by
Carlsberg.
The Carlsberg Laboratory
also developed the concept of pH and made advances in protein
chemistry. In 1972, the Carlsberg Research Centre was established and
the Carlsberg Laboratory is an independent unit of the Centre.
In 1876, J.C. Jacobsen
established the Carlsberg Foundation, run by trustees from the Royal
Danish Academy of Sciences and Letters, which managed the Carlsberg
Laboratory as well as supporting scientific research within the fields
of natural sciences, mathematics, philosophy, the humanities and social
sciences in Denmark.
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| Visiting Carlsberg brewery, Copenhagen |
Because of a conflict with his son Carl, Jacobsen's brewery was left to the Foundation upon his death in 1887.
The first overseas license for brewing was given to the Photos Photiades Breweries, and in 1966 Carlsberg beer was brewed for the first time outside Denmark at the Photiades breweries in Cyprus. The first brewery to be built outside Denmark was in Blantyre, Malawi in 1968.
Carlsberg merged with Tuborg breweries in 1970 forming the United Breweries AS, and merged with Tetley in 1992. Carlsberg became the sole owner of Carlsberg-Tetley in 1997.
In 2008 Carlsberg Group, together with Heineken, bought Scottish & Newcastle, the largest brewer in the UK, for £7.8bn ($15.3bn).
In 2013 the company joined leading alcohol producers as part of a producers' commitments to reducing harmful drinking.
In November 2014, Carlsberg agreed to take over Greece's third largest brewery, the Olympic Brewery, adding to its operations in the country already and effectively transforming the firm into the second biggest market player in Greece.
The old brewery in Copenhagen is open for tours. In January 2020 The Brewery Tour is closed for a complete refurbishment. it is not known when it will reopen Carlsberg website.
Carlsberg is the flagship beer brand in Carlsberg Group's portfolio of more than 500 brands. It is a 5% abv pilsner beer, 3.8% in the UK and branded as Carlsberg Danish Pilsener, with a global distribution to 140 markets. It is also known as Carlsberg Lager, Carlsberg Beer and Carlsberg Pilsner. It was first brewed in 1904, and was created by Carl Jacobsen, son of Carlsberg's founder JC Jacobsen.
More information: Visit Carlsberg
The introduction of the Carlsberg pilsner also saw the reintroduction of the Art Nouveau-style logo that has been used nearly unmodified since 1904, and later became the logo of the entire company. It was designed by Thorvald Bindesbøll.
In Denmark the beer is often known as Hof (court) due to its Royal Warrant. This nickname was adopted into the brand in 1931 but discontinued in Denmark in 1991. The term is still used in other markets such as the UK and Sweden.
In 1901, at brewer Carl Jacobsen's initiative, the Architect Professor J. L. Dahlerup created a tower resting on four elephants carved in granite from the Danish island of Bornholm. Jacobsen's inspiration was the obelisk supporting an elephant on the Piazza della Minerva in Rome. The four elephants each bear the initial of one of Carl Jacobsen's children: Theodora, Paula, Helge and Vagn. This became known as The Elephant Gate and is a landmark entrance to the brewery.
More information: Carlsberg Foundation
To the west of the gate, Carl Jacobsen's motto was inscribed: Laboremus pro Patria (Let us work for our country). Since then, the Elephant has been a famous part of the Carlsberg family, especially after the strong Elephant Beer was created in 1955 under the name Export Lager Beer featuring the Elephant label.
The Elephant is still brewed in Carlsberg Breweries in Copenhagen and exported around the world. A few markets brew their own Carlsberg Elephant beer locally according to the original recipe.
Carlsberg's tagline Probably the best lager in the world was created in 1973 by Tony Bodinetz at KMP for the UK market. It began to appear in company corporate ads around the world from the 1980s onwards until it was replaced in 2011 in most regions by new tagline That calls for a Carlsberg. The voice over for the original ad in 1983 was voiced by actor Orson Welles, his voice has been used repeatedly over the years. Welles was not expensive and he liked the advertisements, so he kept his fees to a minimum. In some countries the tagline has been adapted to Probably the best beer in the world.
More information: @Carlsberg
I don’t go to the gym or practice yoga.
And the closest thing I have to a nutritionist
is the Carlsberg Beer Company.
I just have the appetite of a pigeon.
Colin Farrell
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