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| Branding |
Today, The Grandma has been revising an old writing posted last March, 13 on her blog.
It was a post about branding, and The Grandma wants to remember it because she considers it could be very important for The Watsons.
The Watsons and The Grandma have been studying some English Grammar. They have done There is-There are activities.
More information: There is-There are
In marketing, brand
management begins with an analysis on how a brand is currently perceived in the
market, proceeds to planning how the brand should be perceived if it is to
achieve its objectives and continues with ensuring that the brand is perceived
as planned and secures its objectives.
Developing a good
relationship with target markets is essential for brand management. Tangible
elements of brand management include the product itself; its look, price, and
packaging. The intangible elements are the experiences that the target markets
share with the brand, and also the relationships they have with the brand. A
brand manager would oversee all aspects of the consumer's brand association as
well as relationships with members of the supply chain.
It is defined as the process
of creating a relationship or a connection between a company's product and
emotional perception of the customer for the purpose of generating segregation
among competition and building loyalty among customers.
Brand management is a
function of marketing that uses special techniques in order to increase the
perceived value of a product.
Brand management is the
process of identifying the core value of a particular brand and reflecting the
core value among the targeted customers. In modern terms, a brand could be
corporate, product, service, or person.
The earliest origins of
branding can be traced to pre-historic times. The practice may have first begun
with the branding of farm animals in the Middle East in the Neolithic period.
Stone Age and Bronze Age cave paintings depict images of branded cattle.
Egyptian funerary artwork also depicts branded animals. Over time, the practice
was extended to marking personal property such as pottery or tools, and
eventually some type of brand or insignia was attached to goods intended for
trade.
Around 4,000 years ago,
producers began by attaching simple stone seals to products which, over time,
were transformed into clay seals bearing impressed images, often associated
with the producer's personal identity thus giving the product a personality.
A number of archaeological
research studies have found extensive evidence of branding, packaging and
labelling in antiquity. Archaeologists have identified some 1,000 different
Roman potters' marks of the early Roman Empire, suggesting that branding was a
relatively widespread practice.
More information: 99 Designs
Your brand is your name, basically.
A lot of people don't know that they need to build their brand;
your brand is what keeps you moving.
Meek Mill
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