STEVE JOBS, 'THINK DIFFERENT' TO CREATE OUR FUTURE

The Grandma welcomes the MWC2019

Today, the Mobile World Congress returns to Barcelona as every year. The Grandma loves technology and science and this exposition is a great opportunity to know the last proposals in this sector.

Mobile has become one of the most important world markets earning lots and lots of millions, creating thousands of employments and developing incredible applications. It's impossible to stop progress although we must work to grow up respecting environment and labour conditions. Technology helps to improve our lives but destroy thousands of employments and we must arrive to a balance between create and destroy.

The Grandma remembers Noemí Bond and she wants to talk about one of the most important genius of the last century, Steve Jobs, the man who created Apple Inc., a technologic empire which has changed our lives, our present and future. He was born on a day like today in 1955.

Before talking about Steve Jobs, The Grandma has studied a new lesson of her Intermediate Language Practice manual (Grammar 13).

More information: Conditionals 1-I , II & III

Steven Paul Jobs (February 24, 1955-October 5, 2011) was an American business magnate and investor. He was the chairman, chief executive officer (CEO), and co-founder of Apple Inc.; chairman and majority shareholder of Pixar; a member of The Walt Disney Company's board of directors following its acquisition of Pixar; and the founder, chairman, and CEO of NeXT. Jobs is widely recognized as a pioneer of the microcomputer revolution of the 1970s and 1980s, along with Apple co-founder Steve Wozniak.

Steve Jobs

Jobs was born in San Francisco, California, and put up for adoption. He was raised in the San Francisco Bay Area. He attended Reed College in 1972 before dropping out that same year, and traveled through India in 1974 seeking enlightenment and studying Zen Buddhism.

His declassified FBI report states that he used marijuana and LSD while he was in college, and once told a reporter that taking LSD was one of the two or three most important things he had done in his life.

Jobs and Wozniak co-founded Apple in 1976 to sell Wozniak's Apple I personal computer. Together the duo gained fame and wealth a year later for the Apple II, one of the first highly successful mass-produced personal computers.

Jobs saw the commercial potential of the Xerox Alto in 1979, which was mouse-driven and had a graphical user interface (GUI). This led to development of the unsuccessful Apple Lisa in 1983, followed by the breakthrough Macintosh in 1984, the first mass-produced computer with a GUI.

More information: GQ

The Macintosh introduced the desktop publishing industry in 1985 with the addition of the Apple LaserWriter, the first laser printer to feature vector graphics. Jobs was forced out of Apple in 1985 after a long power struggle with the company's board and its then-CEO John Sculley.

That same year, Jobs took a few of Apple's members with him to found NeXT, a computer platform development company that specialized in computers for higher-education and business markets. In addition, he helped to develop the visual effects industry when he funded the computer graphics division of George Lucas's Lucasfilm in 1986. The new company was Pixar, which produced Toy Story, the first fully computer-animated film.

Apple merged with NeXT in 1997, and Jobs became CEO of his former company within a few months.

He was largely responsible for helping revive Apple, which had been at the verge of bankruptcy.

He worked closely with designer Jony Ive to develop a line of products that had larger cultural ramifications, beginning in 1997 with the Think different advertising campaign and leading to the iMac, iTunes, iTunes Store, Apple Store, iPod, iPhone, App Store, and the iPad.

In 2001, the original Mac OS was replaced with a completely new Mac OS X, based on NeXT's NeXTSTEP platform, giving the OS a modern Unix-based foundation for the first time.

Jobs was diagnosed with a pancreatic neuroendocrine tumor in 2003. He died of respiratory arrest related to the tumor at age 56 on October 5, 2011.

More information: Famous People Lessons

Apple Inc. is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services. It is considered one of the Big Four of technology along with Amazon, Google, and Facebook.

The company's hardware products include the iPhone smartphone, the iPad tablet computer, the Mac personal computer, the iPod portable media player, the Apple Watch smartwatch, the Apple TV digital media player, and the HomePod smart speaker. Apple's software includes the macOS and iOS operating systems, the iTunes media player, the Safari web browser, and the iLife and iWork creativity and productivity suites, as well as professional applications like Final Cut Pro, Logic Pro, and Xcode. Its online services include the iTunes Store, the iOS App Store and Mac App Store, Apple Music, and iCloud.

Steve Jobs & Steve Wozniak

Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in April 1976 to develop and sell Wozniak's Apple I personal computer.

It was incorporated as Apple Computer, Inc., in January 1977, and sales of its computers, including the Apple II, grew quickly. Within a few years, Jobs and Wozniak had hired a staff of computer designers and had a production line. Apple went public in 1980 to instant financial success.

Over the next few years, Apple shipped new computers featuring innovative graphical user interfaces, such as the original Macintosh in 1984, and Apple's marketing advertisements for its products received widespread critical acclaim. However, the high price tag of its products and limited software titles caused problems, as did power struggles between executives at the company.

More information: Apple Inc.

In 1985, Wozniak stepped away from Apple, while Jobs resigned and founded a new company—NeXT—with former Apple employees.

As the market for personal computers increased, Apple's computers lost share to lower-priced products, particularly ones that ran the Microsoft Windows operating system, and the company was financially on the brink. After more executive job shuffles, CEO Gil Amelio in 1997 bought NeXT to bring Jobs back. 

Steve Jobs shows iPhone Smartphone

Jobs regained leadership within the company and became the new CEO shortly after. He began to rebuild Apple's status, opening Apple's own retail stores in 2001, acquiring numerous companies to create a portfolio of software titles, and changing some of the hardware used in its computers. The company returned to profitability.

In January 2007, Jobs renamed the company Apple Inc., reflecting its shifted focus toward consumer electronics, and announced the iPhone, which saw critical acclaim and significant financial success.

In August 2011, Jobs resigned as CEO due to health complications, and Tim Cook became the new CEO. Two months later, Jobs died, marking the end of an era for the company.

Apple is well known for its size and revenues. Apple is the world's largest information technology company by revenue and the world's third-largest mobile phone manufacturer after Samsung and Huawei.

The company employs 123,000 full-time employees and maintains 504 retail stores in 24 countries as of 2018. It operates the iTunes Store, which is the world's largest music retailer. The company also has a high level of brand loyalty and is ranked as the world's most valuable brand.

However, Apple receives significant criticism regarding the labor practices of its contractors, its environmental practices and unethical business practices, including anti-competitive behavior, as well as the origins of source materials.

More information: The Logo Creative

Great things in business are never done by one person.

They're done by a team of people.

Steve Jobs